Open Source – The Productive Choice

Recently, our CTO was asked the question by CIO Magazine, who were over interviewing him about’s use of Open Source Software and our success in using it for a very successful retail company. The question was,

“How has your company saved money through Open Source Software?”

He responded with a list of applications we use and their proprietary equivalents and what it would cost to purchase and support those equivalents. He then mentioned the number of developers it would take to support the proprietary software, vs the thousands of developers working on the software in an Open Source application.

That got me thinking. Why would I not want to make my work more productive? I am paid to make my work as productive as possible. Therefore, if I can write a piece of software that others can then use to make their work more productive, and receive help in developing that software, making my development faster, why don’t more businesses release their code to the community? All costs aside, wouldn’t this be the most productive method of doing my job?

Not too long ago, Open Source was born with a group of developers going to school with a similar problem – they wanted to make their work more productive at that school. The GPL was born, and now we have Open Source. We have the same problems in the workplace today as those students did back then. Why not share our code between businesses? It’s good for the marketplace, it’s good for individual businesses, and will definitely put harder, more productive work in the workplace, stimulating the economy even further.

Perhaps the real answer to stimulate America’s economy and therefore put us in better competition with the Global marketplace is to get rid of our greediness and share our code and other technologies! The wheel is reinvented way too many times in America.

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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