YAOL – Yet Another Open Source License?

As I sit here waiting for my version of the Fedora Core 5 DVD (3 Gb – wow) to download via bittorrent, I can’t help but admire what one man has done for the community. Through a protocol called Bittorrent, one man has single-handedly brought the community of downloaders together, forcing them to each play their part.

Bittorrent works like this: Let’s say I want the latest Fedora ISO (completely free, and completely legal), usually a 1-3 Gb download total if you get the DVD or all the CDs. Normally if I were to download this via the web it could take days to a) wait for someone else to finish downloading it from the server, and b) wait for me to finish downloading it from the server when it’s my turn. What Bittorrent has done, is allow you to download the file in pieces, looking for “bits” someone else has already downloaded (while their download may even still be in progress), and download those instead of waiting for an entire file to finish. In the meantime, while you are downloading those “bits” someone else is downloading the “bits” you have already downloaded. This speeds up the download time tremendously.

Here’s where it gets really cool. Not only is your download time sped up, but you also get priority to the better streams if you also allow people to upload from you at higher speeds. So in essence, it “rewards” you for sharing the wealth.

Now, lately there has been a lot of talk about GPL3. This license is supposedly even more OSS friendly than GPL2, but very unfriendly to businesses. Businesses and money I feel strongly are what drive the current GPL2 and has made applications using it so popular. But, even the GPL2 has it’s limitations.

Here’s where Bittorrent comes in. What if we were to write a license that rather than only trusting people to give back to the community as they use others’ software, rewarded them for what they give back, similar to what Bittorrent does when one allows others to download from them? The license could allow greater usage priviledges, maybe even free support privilidges if they take the software and extend it for the community, or even write their own and distribute it under this license.

I am all for socialism in the pure way that Marx put it (I don’t agree with the current philosophies however), but frankly, I don’t think man is capable at the moment of just freely giving as they receive. We are currently seeing that most usage of the GPL are for monetary reasons. Why not take advantage of this, and push open source the capitalistic way? “The more you give, the more you get!” I think this is what will drive people the most into freely giving of their own will.

Any lawyers in the audience?

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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