Microsoft, Eat Your Heart Out

A month or two ago, we started hearing rumors that Google is seriously looking into a desktop OS of their own. I snickered at it, with the looming thought in the back of my mind that yes, some day Google will rule the world.

Up until now, I never really thought Google had any chance at an OS of their own. Everyone keeps talking about them incorporating their gmail client, maps, calendering, and even rumors of an office app into an OS, but I could never see how they could do it.

Well, my mind has been cleared. Recently I’ve been reading Manning’s AJAX In Action and well, it has inspired me of an entirely new revolution in web development. Boys and Girls, the web has finally moved to the desktop.

Concepts of AJAX teach that a web application is initially loaded to the desktop, and then all of the application logic for that application occurs on the Desktop itself, rather than the server handling it all. Javascript sends and receives XML back and forth to and from the server, resulting in less data being transferred, and more control over the UI. Essentially, it has become the equivalent of Swing or Gtk for the web.

Now, here’s my vision, and I bet you $100 that Google will adopt this: Imagine a simple, open-source, easily extendible OS such as Ubuntu running on your computer. Now, replace Gnome (or KDE for you Kubuntu fans out there) with a nice, AJAX front-end to control all your apps. Essentially, the desktop and the browser will be one in the future. You just won’t know you’re using a browser – you will come to miss “the good old days” of the browser eventually.

These guys have the right idea, but I’m imagining a more integrated system with the OS. Because this type of desktop management system is very easily extendible, it supports the OSS model much better than the closed-source models. Microsoft had better take note, because if they haven’t already started on this, they’ll be stuck to writing XBox Games and Entertainment Centers. But then again, Google could rule that too.

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jessestay

Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called SocialToo.com which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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