Yet another meaningless apology

I’ve been battling a fight recently with Verizon for trying to charge me a ridiculous fee for terminating my DSL service early. I was never told when I signed up I was entering into a contract, nor was I told when I asked to cancel that I would be charged a fee. Instead, to my surprise I received a bill about a month after I cancelled wanting to charge me $99 for an “Early Termination Fee.”

I called Verizon, talked to 2 reps, asking both to talk to a supervisor, and having both tell me one would contact me within 72 hours. Finally after about a week a supervisor calls telling me despite their deceptive practices I would still have to pay the $99.

So I decided to play hardball. I filed a report with the Better Business Bureau and sure enough, after about a month, I get the following letter (verbatim):

September 2, 2005

Better Business Bureau of Greater Maryland, Inc.
BBB Consumer Education Foundation
1414 Key Highway, Suite 100
Baltimore, MD 21230

RE: 23040497 Jesse Stay, Sr(Note I am not Sr – that would be my grandfather)

Verizon has investigated the Stay’s concerns. As a result, Verizon has issued a credit for the $99 termination fee on account ***-***-****. We apologize for any inconvenience the Stay’s may have incurred.

Phyllis McNeil
Verizon Customer Relations

Needless to say I was extatic to receive an apology! I was finally going to get the money they owed me and hopefully the collectors would cease their calls.

Well, it’s now been 2 weeks, and Verizon still does not show this on their records, nor have the credit collectors stopped calling. In fact, they are getting downright ruthless now, doing things that I’m pretty sure are illegal, calling after-hours, harrasing my wife, hanging up on her when she asks for a supervisor and other things. Someone really needs to sue the pants off these guys – any lawyers want to take a free case? I’ll give you 10% if I win. Despite the apology, Verizon still sucks, are frauds, and I will never do business with them again. Kudos to the BBB for their hardwork – donate to them! More to come…

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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