Thoughts on Jeens

A blog has so many components to it that fit in perfectly with Catalyst. Catalyst’s MVC-based framework makes maintainability simple and encourages contribution from the community. The model components can be created to force the blog to read from either flat file, from a database, or even from a web service such as SOAP. The view components would allow a developer to pick his poison in templating libraries. One could choose either Template Toolkit or HTML::Mason to render a page ready for browsing on the ‘net. The controller would present multiple ways of gluing all the pieces together.

Catalysts support of plugins would promote creation of plugins that would work with Jeens. One could create tools to render an image gallery or photo blog differently. One could implement better ways of using AJAX to accept user input and modification of those areas allowed for editing. The possibilities are endless.

I mentioned AJAX – I think AJAX is the future of website presentation. It reduces load on a server, is open for the public to view and see how things were done, and because of that encourages contribution. I intend Catalyst to rely on AJAX as much as possible. I really like the tool-man libraries that allow easy drag and drop, as well as double-clicking to edit an area on a web page. I envision the wiki components of Jeens to work this way. When one writes a blog entry they should be able to designate whether that entry is editable by others or not, and if so, all one has to do to edit is double click on the area, edit, and then click outside the area to submit the changes back to the server. It would probably work similar when a user is authenticated and wants to edit/add his or her own blog entries.

So far I’ve written Jeens to utilize MySQL for user management and permissions. I think I am going to move away from this and switch to more of a portable solution such as SQLite for both user management and wiki management. This will keep people from having to have a huge database server on their system just to get Jeens to work. Also, it will keep the MySQL/PostGres wars to a minimum. 😉 The great thing about it all is with the MVC framework someone can write a MySQL/Postgres component if they so desire and submit their own code to CPAN for use with Jeens.

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Jesse Stay has been a pioneer in the space of social media marketing since before it was called "social media marketing". Originally a software developer, Jesse built a tool called which helped brands like Pepsi, Brittany Spears, and MC Hammer grow their social media presence, and before he knew it brands were coming to him for help to grow their presence in very unique ways. His tool was featured on almost every tech blog and even mainstream news sites like New York Times, Techcrunch, and Mashable. Jesse also spent a brief period working FOR Facebook, Inc., helping them to build out their documentation to help companies integrate Facebook Connect into their websites and mobile apps. Jesse took his skills and helped the LDS Church kick off most of its social media programs. While there he helped launch the award-winning "I'm a Mormon" marketing campaign with global reach worldwide in the millions of views and followers. Jesse established new global programs at the Church to further grow its reach amongst both members and non-members of the Church, working with every department of the Church, also including entities like the Mormon Tabernacle Choir and Brigham Young University. He also helped the Church navigate its voice and presence during the Mitt Romney Presidential campaign due to the significant attention the Church was getting at the time. He established the social media advertising techniques and strategies employed at Deseret Digital Media growing over 20 million fans across their news properties in just 6 months, and was featured on AdWeek for his success. As founder and Principal of Stay N Alive, Jesse has developed very unique techniques in social media advertising to help organizations grow presences, within months on minimal budgets, into hundreds of thousands of highly relevant and engaging fans and followers. He designed and teaches social media advertising at LDS Business College. He has helped grow sales, and has a belief that yes, you CAN measure social! Jesse has been featured as one of 10 entrepreneurs to follow on Twitter (next to Biz Stone and Ev Williams, founders of Twitter) by Entrepreneur magazine. Jesse has written 9 books on the topic of social media marketing and development, including Google+ Marketing For Dummies and Facebook All In One For Dummies, and eats, lives, and drinks social media with a personal combined presence of over 600,000 followers on his personal social profiles.

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